Our country is the world's steel production and consumption power. Steel this "monster", although it is not a terminal products, but it is worthwhile to explore its unique mode of e-commerce and processes.
"The iron and steel industry development of electronic commerce, for now the environment is not very mature." An iron and steel industry veteran who told reporters.
How to start? We have learned, since 2001, the China iron and steel association is 12 giant such as baosteel, anshan iron and steel, wuhan iron steel enterprise jointly set up the e-commerce company, set up e-commerce sites, and gradually carried out online purchase, online bidding, negotiation, trading information services, such as business, some steel mills also build the enterprise e-commerce sites. Reporters to the China iron and steel association, want to listen to their opinions, didn't want to harvest quite little, association of relevant personage has recommended a number of well-known steel the segment.
In the steel industry in the two kinds of electronic commerce development pattern, one kind is dominated by the enterprise itself of the construction of the electronic commerce platform, the platform for the enterprise not only improved the sales situation, more has played a significant role in optimizing its upstream and downstream supply chain. In the reporter interviews many well-known steel site director, they mentioned the typical "baosteel online". Is another kind of third-party e-commerce platform, through this platform, steel companies can understand the development of the market present situation and the law, and to realize information exchange and sharing between the upstream and downstream industry chain. In recent years, the development of the third-party e-commerce platform is very fast.
Journalists across the currently existing in the iron and steel industry in the website, found that the steel industry third-party e-commerce business model mainly has three types: the type and the content of information on the first generation of e-commerce sites, site is the main characteristic of the self-presentation of information, such sites most; The second network marketing as the core of the second generation of e-commerce sites, interactive website pay attention to the friendly man-machine interface, between the visitor and the visitor, visitor and information release, communication and interaction between customer service, such as my home of iron and steel, steel and other sites was based on such patterns and building industry e-commerce platform; Third electronic trading as the core of the transactional web sites, such as Lange group in August by the transferee equity and capital, to holding 51% of the country's largest steel spot trading platform, the Shanghai China international iron and steel is belong to this kind of electronic trading center co., LTD.
At this stage, the second generation of e-commerce in full swing, while the ultimate goal of the future still can't see clearly, but several web sites are very bullish on electronic commerce, head of the future. "Only in China is to launch a steel industry electronic commerce soil," my steel net President jun-hong zhu very sure.
Steel home wu, general manager of chapter thinks, in terms of the iron and steel industry, the third party e-commerce transaction platform to achieve the possibility is very small, there are four main reasons: one is steel trading amount is larger, the second is the logistics of scattered trade is difficult to achieve, the third party platform of distribution will be very difficult and high cost, the third reason is that there are differences between the product quality of each steel mills, although the iron and steel are standardized products, the other social integrity needs to be improved.
"On every link of the iron and steel industry, people have begun to attach importance to the role of information technology, in the means of information, but at the moment, the link between, also failed to together. Because of the development of the Internet, has its inevitability, but also a stage." Lange group deputy general manager chun-lei song says, "affect the iron and steel industry the most fundamental factor is the resources, and information couldn't change the state of resources. This means information has not been able to fundamentally change the steel industry trading habits. However, has also had the very big change."
"Lange steel net to positioning is to build a platform of information and steel trading." Chun-lei song said.
International society for electronic commerce expert wang once said, until today in development of e-commerce, the barriers to entry is no longer a technology, capital, but a good business model and background support, therefore each hero ability, another one to create a business model.
The steel industry e-commerce model? "E-commerce is the core of enterprise future business activities. Although the steel industry in our country electronic commerce mode is still in the primary stage of development, there are many aspects is not enough mature and perfect, but its development trend is unstoppable." China electronic commerce research center, B2B zhou-ping zhang, an analyst said.
Zhou-ping zhang pointed out that China's steel industry informatization construction started early, before they set off an upsurge of e-commerce. Although online purchase mode for iron and steel industry to bring quick, efficient and low-cost way of marketing management, but in terms of current situation, the steel industry of electronic commerce application is not obvious compared with other industries. This is mainly due to the first idea, constructing large domestic steel enterprises are relatively long history, traditional notion, the electronic commerce has a natural resistance to mentality. In addition, the degree of informatization has become the bottleneck of iron and steel enterprise electronic commerce can smoothly implementation. Iron and steel industry in the application of e-commerce in addition to the bottleneck of information construction, in the electronic commerce must integrate information flow, logistics and cash flow, cash flow of the integration of it have become the bottleneck. Domestic Banks rarely docking system on iron and steel industry development, the steel has the property of commodity, transaction amount is very large, if cash flow is not the bank's support, the significance of e-commerce is not very obvious.
Next also pointed out that the electronic commerce is the trend of The Times in the future, the simple copy clothing, electrical appliances industry e-commerce mode in the steel industry will work hard. Apparel e-commerce platform can like clothing enterprise charge some safeguard refusing to safeguard the rights and interests of consumers, and steel this kind of commodity trading services, the security model, it is difficult to work. So you also need to create security credit and enterprises can accept the way, to ensure the smooth operation of the electronic commerce mode. Securities (daily)